In 2019, Simona, a Piedmontese transplanted to Capri, opens, after eleven years as store manager for Salvatore Ferragamo, her first clothing and accessories boutique in the historic center of the island of Capri: LAGRUA.

Here she pours all her passion for fashion, fabrics and details handed down from her mother.

Her choices are always original and the love for her work is transmitted with passion to her customers who become loyal and often friends.

The name Lagrua is the surname of her mother, a charming lady who passed on to her daughter an undisputed “sense” for fashion and good taste; it is in her love that the boutique bears her surname.

The fil rouge that binds season after season is the incessant search for new fabrics, new colors and new models, many of which have become a must have as the white shirt, the friulane and the stripes.